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What is Digital or Online Marketing and how to get started

My main objective of writing these articles in Hindi is to make the digital marketing person in English. After reading this article, you will know that:

How  to  start Digital marketing


  •     What is digital marketing?
  •     Why are all people going online all the time?
  •     What are the benefits of digital marketing?
  •     What are the other things that digital marketing is made up of?
  •     How did digital marketing grow?
  •     What is search engine optimization?
  •     What does pay per click marketing mean?
  •     What is Social Media Marketing?
  •     How is digital marketing evaluated?

What is digital marketing?


"Digital marketing" is composed of two main words: Digital and Marketing | First we understand the meaning of these words


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What is digital?

Here digital is meant to be electronic and computer, and primarily from the Internet, which is an electronic network, which is the part of the network that uses the Internet through any digital device.

What is marketing?

Marketing literally means marketing. Any business or service is first known by its producers after that people know that those people are connected to that product and the extent of knowing people is very limited. As long as consumers do not get information about that product or service, they will not even know that such service or product is available in the market. Digital is the Internet, marketing means marketing. Digital marketing is the process of presenting your business and services to your customers through the internet (online). This process can be divided into several sections

1. Store summaries of your business and services in an advertisement.

2. Publishing your ad on your website or any other online community, classified, etc.

3. Access the published ad or article to the target audience subscribers
The Internet is a repository of potential consumers. The more people who reach your ad through internet marketing, the more probability of your success increases.

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 Why are all people going online all the time?


  1.     For information about new products, services, and locations
  2.     To answer your questions
  3.     For any assistance
  4.     For information about a particular person
  5.     Looking for new business opportunities
  6.     To trade online
  7.     To hire employees for your organization
  8.     To pay online bill

Apart from this, there are many other reasons why people make most of their work online only. Doing this saves both their time and money. It is easy for small businesses to reach people. Just as people reach other websites, they can reach your website as well.

What are the benefits of digital marketing?


Compared to traditional marketing, digital marketing is useful for the following reasons:

  •     Is Economical
  •     It can be analyzed
  •     Control is in the hands of consumers
  •     More convenient
  •     Provides more satisfaction
  •     Enhances brand loyalty
  •     Speed up the sale process
  •     Reduces all sales costs
  •     Helps in brand empowerment
  •     Get targeted results
What is the origin of digital marketing from digital marketing?

The following topics have been considered as the cornerstone of digital marketing:


  •     Experience of consumers with website pages 
  •     S. E. O (search engine optimization)
  •     Pay Per Click Advertising
  •     Managing Social Media for Business
  •     Access the information about your business and services to consumers through articles
  •     Advertising by internet payer banner
  •     Internet promotion, dissemination, and management of your brand image

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  How did digital marketing grow?


Digital marketing was required in 1999- 2000 when many people's website was online. The people created by the people knew their creator or people living in their contact. For any website owner, his website is not of any use till the targeted customers reach that website. To reach your website to other people, people have:

  •  Resorted to online advertising and
  • Linked your website to another well-known website
  • Or promoting your website while chatting with someone
  • Through email, people started sending links to their websites and people
  • It was the beginning of digital marketing.

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